10 June 2025...
What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.
With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force for community accountability and connection.
Whether you're passionate about journalism, media literacy, or community development, this episode offers valuable insights into why local news matters more than ever.
✨ What You'll Learn in This Episode:
✅ How local reporting builds trust and community resilience
✅ Challenges and opportunities facing local newsrooms today
✅ The impact of small-town stories
✅ How journalists can use storytelling to deepen civic engagement
✅ The future of local journalism in a digital world
π£ Resources Mentioned:
π° Learn more about Erica’s work with CHMA-FM:
https://www.chmafm.com/welcome/author...
π️ Register to participate in the Local News Matters Symposium:
https://bringbacklocalnews.ca/
π¬ Enjoyed the episode? Like, comment, and subscribe for more powerful conversations on the impact of storytelling in business, media, and society.
π Watch more episodes:
/ @leadwithstorytelling
#LocalJournalism #EricaButler #CHMAfm #CommunityStories #LeadWithStorytelling #MediaLiteracy #TantramarReport #BringBackLocalNews #StorytellingForChange

More here:
[Tantramar council contributes $2,500 a year to help support Erica Butler’s community news on CHMA and in return, the campus/community station broadcasts municipal announcements.] source: Local news matters, but ‘these are desperate times’ says journalism researcher |
and here:
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